Holiday Stationstores, a gas and convenience store chain, sought to enhance its pricing strategy to drive growth and improve profitability. Facing challenges with manual, time-consuming pricing methods, Holiday turned to Revionics for a data-driven pricing optimization solution. With Revionics, Holiday streamlined its pricing process, implemented a zone-based pricing strategy, and introduced science-backed pricing decisions for tiered promotional pricing. This transformation resulted in significant efficiency improvements, a 1.25% gross profit increase in the first year, and ongoing ROI, exceeding the cost of the system multiple times over.

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