Wiggle, a UK-based online sports retailer, optimized its pricing processes with Competera’s pricing platform. Wiggle faced challenges such as time-consuming repricing across five time zones, incomplete competitive landscape insights, and low transparency in pricing decisions. Competera helped Wiggle automate repricing, reduce pricing efforts by 50%, and improve market visibility. The solution provided transparent and coherent pricing across five zones, enabling Wiggle to handle complex pricing rules for over half a million SKUs. The platform allowed multiple teams, including pricing analysts and merchandisers, to collaborate and access the pricing logic, ultimately improving efficiency and pricing accuracy.

Join for free to read