Pretzelmaker’s Optimized Menuboards Increase Business PerformancePretzelmaker’s Optimized Menuboards Increase Business Performance The Challenge Pretzelmaker came to King-Casey to optimize the brand’s menuboards. The goal was to increase sales, profitability, and raise average ticket. In addition, the old menuboard had been difficult for customers to use, which slowed throughput. The Solution King-Casey worked closely with Pretzelmaker to develop a strategy that would help them realize their business objectives. King-Casey followed its structured approach to menuboard engineering to provide real, measurable improvement. The process started with a review of the brand’s menu strategy to ensure optimal results. Next was an analysis of the current menuboard to assess its strength

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