How a Top 100 QSR Chain Grew Sales & Profits By Reengineering Their Food and Beverage Offering & Enhancing Their Menuboard Communications
How a Top 100 QSR Chain Grew Sales & Profits By Reengineering Their Food and Beverage Offering & Enhancing Their Menuboard Communications
8 PagesCLIENT CASE STUDY MENU OPTIMIZATION How a Top 100 QSR Chain Grew Sales and Profits By Reengineering Their Food and Beverage Offering and Enhancing Their Menuboard Communications KING-CASEY INSIGHTS Lessons from Best-Practice StrategiesQSR CHICKEN CHAIN Page: 2 Menu Optimization results in maximizing the revenue and profits of a brand’s menu offerings through proven business processes that are grounded in consumer research. The primary processes involved include the following: Menu Reengineering This process involves the redesign of a brand’s food and beverage offering. It is based on consumer research and data analytics. Activities typically include: Consumer Insights; Menu Assessment; Menu Simplification; Menu Strategy; and Menu Architecture. Menu Communications Flowing fr
