Optimized Menu and Menuboard Strategies Contribute to Popeyes GrowthThe Objectives Popeyes management sought to optimize the brand’s menuboards to increase business performance and improve the customer experience. Specific objectives were to: • Grow profitability by focusing on high volume, high margin products • Grow average check through increased incidence of combos and platters • Increase sales of boneless chicken and seafood offerings • Eliminate items that don’t contribute to profitability • Improve the customer experience in terms of ease of menu navigation, speed of item selection and ordering The Solution Popeyes partnered with King-Casey to develop a menuboard optimization strategy that would help Popeyes realize their business performance objectives. King- Casey followed

Join for free to read