Optimized Menu and Menuboard Strategies Make Sales Sizzle at KokorikoAbout Kokoriko Established in 1969 in Bogota, Colombia, Kokoriko has become the largest and most successful QSR chicken brand in the country. The Objectives Kokoriko management sought to optimize the brand’s menuboards to increase business performance and improve the customer experience. Specific objectives were to: • Increase sales of individual meals • Improve sales during weekday afternoon and evening dayparts • Improve ease and speed of customer navigation and ordering The Solution Kokoriko partnered with King-Casey to develop a menuboard improvement strategy that would help Kokoriko realize their business objectives. King-Casey followed a structured approach (see next page) that ensures real, measurable imp

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