Del Taco Optimized Menuboard Continues to Drive SalesDel Taco Optimized Menuboard Continues to Drive Sales The optimized menuboards were designed to put a visual focus on handcrafted ensaladas to underscore the brands fresh and healthy positioning. The brands new, premium, higher priced menu items (such as their plato selections) were moved to the menuboards “hotspot” to encourage sales. Del Taco’s first fiscal quarter of 2018 marked 18 consecu - tive quarters of sales growth for the chain. So while many other brands are struggling along, Del Taco generated sales growth of 3.7 percent, year-over-year. How Is Del Taco Getting Such Impressive Results? Strong value pricing has been and continues to be an inte- gral part of Del Taco’s strategy. This is achieved through its barbell men

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