Having the right contact information to actually reach prospects is also a challenge. “I’m an old school recruiter,” Murdock revealed. “Yes, I email first, but I don’t rely on it. I don’t want the main switchboard for a prospect’s headquarters office. I need direct extensions, their exact locations and even cell phone numbers to get the job done fast.” THE SoluTion ZoomInfo’s data and tools prove superior for more than a decade Earlier in his career, when Murdock was an associate at Heidrick & Struggles, he worked with data from Capital IQ, Hoover’s and a B2B data newcomer called Eliyon, the company that would change its name to ZoomInfo in March 2005. That was more than a decade ago. He found ZoomInfo to be superior over competing B2B data providers then, and now he relies

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