1 BUYER’S GUIDE: 5 Essential Features of a Prospecting Solution2 Summary As organizations chase new revenue targets, sales leaders should examine technologies to add to their existing technology stack. It is imperative to understand exactly what your team needs to deliver the best sales outcomes. This may mean looking beyond sales force automation (SFA) and looking more granularly at the sales process. Forward-thinking sales leaders have already prioritized technology initiatives; in fact, TOPO Research’s studies show 50% of “high growth” organizations have 5 or more applications within their sales stack. But unlocking the potential of existing technology applications requires complete and accurate contact and account data. Without it, common solutions that comprise ent

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