industry. They were also able to find their own accounts to source and own them from start to finish. “Our biggest challenge before using ZoomInfo was spending time identifying the people who could be using our product, but not knowing exactly who these people were,” Satten explained. “ZoomInfo has been a critical part in identifying new, targeted prospects in a fast manner, which has saved us valuable time and allowed us to focus our efforts on selling and driving more revenue.” THE REsulTs IBISWorld save 276,000 minutes per year prospecting thanks to ZoomInfo. With access to ZoomInfo, the sales team at IBISWorld was able to double productivity and increase the efficiency and effectiveness of their prospecting efforts. They were also able to find, on average, three additio

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