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PNC FINANCIAL SERVICES GROUP - #1 IN CUSTOMER EXPERIENCE WITH PERSONALIZED, REAL-TIME MARKETING

PNC FINANCIAL SERVICES GROUP - #1 IN CUSTOMER EXPERIENCE WITH PERSONALIZED, REAL-TIME MARKETING

Pegasystems
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Because decisioning is managed centrally, the bank gains consistent customer treatments and automated workflow processes across channels. If a consumer accepts an offer in one channel, Pega immediately removes the treatment from any other channel so that there is no annoying duplication. The bank can seam- lessly transition offers across channels, such as offer- ing a line of credit when the customer visits an ATM with an option to get more

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