Business Goals § Create a single platform for cross-channel customer engagement § Process high volume of billing name acquisitions in three hours § Provide sophisticated, large-scale simulation capabilities Results § Reduced data lag time 85% § Enabled 20% more customer conversions in first three months § Multimillion-pound savings from new technology “ We are looking at a multi-million-pound saving with this move to Pega. Bonus: We have seen an

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