A leading web services company with 20 million customers across 56 markets needed to unify its fragmented marketing stack to eliminate customer friction and deliver real-time, personalized experiences. Using the Redpoint CDP, the company integrated 20 databases into a single customer view, enabling real-time decisioning in under 18 milliseconds and improving marketing ROI across 20 million daily decisions. The open garden architecture allowed seamless integration with legacy systems while supporting a global rollout in 43 languages, significantly enhancing customer engagement and offer relevance.

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