plista grows publisher revenue & user engagement with AMP
plista grows publisher revenue & user engagement with AMP
1 Pages+ As users increasingly turn to their mobile devices for information, Germany-based native advertising platform plista has seen its mobile revenue grow 10X over the last 3 years. As a content recommendation tool, plista is constantly tweaking its algorithm to help publishers meet their goals. plista offers publishers an all-in-one solution for content distribution using native advertising. With mobile users growing impatient with slow-loading sites, plista was naturally interested in the AMP project for the speed and performance offered by AMP pages. Speed: A new key performance indicator As a content recommendation tool, plista is constantly tweaking its algorithm to help publishers meet their goals. Through the integration with AMP, plista started tracking a new performance indicato
