Triplelift and Cloudflare boost Time Inc.’s revenue with AMP Ads
Triplelift and Cloudflare boost Time Inc.’s revenue with AMP Ads
2 Pages+ Native ad tech firm Triplelift takes advertising assets such as images, video and text and transforms them to programmatically deliver native ads that fit the look and feel of a publisher’s site. Since 2012, the company has worked with some of the world’s biggest brands, employing a user-centric methodology to deliver beautiful and non-intrusive ads across screens of all sizes. Joining the AMP Project When the Accelerated Mobile Pages (AMP) Project launched in October 2015, Triplelift promptly enabled support for their native ads on AMP pages. “We were very excited about the AMP Project because it aligns really well with the way we do business, our mission, and the vision of more respectful, integrated advertising,” says Shaun Zacharia, Triplelift’s co-founder. So when the AMP Ads In
