+ Founded in 2008, New Delhi-based Jagran New Media (JNM) is a leading digital-media platform in India with over 85 million users. Their internet portfolio includes nine websites covering various genres, such as news, education, blogging, health, classifieds, youth, and videos. Jagran.com is the largest Hindi portal for news and information, attracting 29 million monthly unique visitors and 230 million pageviews. JNM was an early adopter of Accelerated Mobile Pages (AMP) and wanted to expand on early success by optimizing their mobile site for users and increasing monetization. Solution JNM performed a deep-dive analysis using Google Analytics and Google Ad Manager to formulate a new AMP strategy. They identified four areas of opportunity: ? Driving more traffic to AMP — Ninety perce

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