Case Study

CNBC sees mobile speed and engagement gains with AMP

CNBC sees mobile speed and engagement gains with AMP

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+ 22% Learn more about the Accelerated Mobile Pages Project and building your first AMP HTML file at: www.ampproject.org CNBC works hard to ensure that their users have access to the content they need, wherever they need it. With mobile traffic now accounting for roughly 50% of CNBC's total traffic, it has become a strategic priority to provide a fast loading, less frustrating user experience to this expanding user base. “Improving performance for all our pages is a top priority. As we see our traffic from mobile devices increasing, it’s become paramount we provide the fastest experience we can for those users,” said Viktor Cea, Director of Content and Design. The AMP format offers an enhanced experience for users, with its promise of near-instant page load times. Solution The CNBC te

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