Pizza Hut Tastes Success Through Virtual Launch Success StoryPIZZA HUT SUCCESS STORY 2 Copyright © 2021 Cision Ltd. All Rights Reserved. The Challenge Pizza Hut was in the unique position of launching a brand new Detroit-style pizza and also wanting to connect with their top media contacts to pre-launch embargoed content and, hopefully, amplify engagement. Pizza Hut already had an agency partner cultivating media relationships, but they were missing the niche technical and broadcast expertise from Cision MultiVu to leverage both worlds and maximize coverage and interest around their product launch. Unlike other brands, Pizza Hut didn’t have a tradeshow or entire day to dedicate to this launch. They needed a solution that could fit within the confines of a few hours while provid

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