Apple Leisure Group Pivots Strategy to Engage Audiences in Unprecedented Times CASE STUDYAPPLE LEISURE GROUP 2 Copyright © 2021 Cision Ltd. All Rights Reserved. The Challenge Beginning in March 2020, Apple Leisure Group (ALG) found themselves in a particularly challenging position. COVID-19 forced the travel industry to a grinding halt, and their consumers were fearful and uncertain when it came to their travel plans. Many trips and adventures were canceled, and rescheduling seemed far off in the future. Apple Leisure Group (ALG) had to adapt to meet their clients where they were, lead them through the uncertainty, and assure them of the opportunity to resume their vacation plans when the time came. They were charged with providing resources for every consumer according to thei

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