Kohler Turns Unexpected Opportunity Into Virtual Success Success StoryKOHLER SUCCESS STORY 2 Copyright © 2021 Cision Ltd. All Rights Reserved. The Challenge The Consumer Electronic Show (CES) looked incredibly different in 2021 as COVID-19 prohibited the traditional tradeshow booth tours and consumer interactions Kohler had traditionally relied upon for their marcomms strategy. Kohler was no longer able to talk to their “media friendlies” and customers in person. Instead, they needed to adapt and find a way to arm their top media outlets and consumers with all the information they would need for the reimagined Virtual CES.KOHLER SUCCESS STORY 3 Copyright © 2021 Cision Ltd. All Rights Reserved. The Solution CES is arguably one of the most trafficked shows, and in years past, the m

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