A LEADER IN MULTICHANNEL DISTANCE SELLING Venca is a leader in women’s fashion distance selling with a 60% market share in Spain and an important presence in Portugal. The brand is part of 3SI Group (formerly 3 Suisses International) and of Otto Group, the German e-commerce giant. The company has over 25 years’ experience in distance selling and pioneered online sales from as early as 1996. Today, Venca is resolutely a multi-channel player. In effect, although the brand still distributes 23 million physical catalogues per season, it also sends 50 million email messages to its customer base of 1.5 million contacts. It combines this effort with television advertisements and a host of online channels. PUTTING DATA TO WORK As a long-time proponent of CRM, Venca has always sought to

Join for free to read