PARIS – MUNICH – HAMBURG – MILAN – MADRID OPTIMIZATION – PERFORMANCE – INNOVATION With Commanders Act, Crédit Mutuel Nord Europe uses digital technology to benefit its branches How do you get customers to come (back) into their branch? To find the answer, CMNE chose to leverage its data using a CDP (Customer Data Platform). There were two observations that pushed Crédit Mutuel Nord Europe (CMNE) to undertake its CPD (Customer Data Platform) project. In 2016, the banking/insur- ance provider operating in Northern France, Belgium and Luxemburg, found that only 21% of its clients visited a branch and that 97% of its online traffic was focused on viewing accounts. On one hand, this meant that branch advisors were increasingly unequipped to track customers’ evolutions and identify futu

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