Pilot WP, a streaming platform, increased user engagement and sales with SALESmanago’s automated omnichannel campaigns and intelligent customer segmentation. Through personalized content (e.g., dynamic exit pop-ups, custom widgets) and targeted newsletters, Pilot WP saw a 392% year-over-year increase in last-click transactions, and a 370% rise in supported sales. Segmentation based on user behavior and interests, along with campaign automation (e.g., winback, cross-selling), led to a 55% increase in monitored contacts and a 250% improvement in the open rate of emails. Future plans include implementing a Customer Preference Center and Loyalty Program.

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