Phase Eight - International Roll Out About the brand Established in London in 1979, Phase Eight is a British women’s fashion retailer, with more 550 points of sale across 21 international markets. It reached a turnover of £198m in 2016, and EBITDA of £31m. The business was recently sold to The Foschini Group for £238m. The Challenge/Task Following strong growth in the UK and internationally, Phase Eight approached Pragma and our US Ebeltoft partner, McMillan Doolittle, to develop recommendations for a market entry strategy into the USA. Phase Eight has already undertaken a number of exploratory conversations with potential US partners, but required an expert opinion on the alternative options available in order to optimise market entry. WHAT WE DID Identified roll out opportunities across

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