O. R. Tambo International Airport - Advertising Study About the brand O. R. Tambo International Airport is a major airport in Gauteng, South Africa, near Johannesburg. It serves as the primary airport for domestic and international travel to/from South Africa. It is Africa’s busiest airport, with a capacity to handle up to 28 million passengers annually. The Challenge/Task Airports Company South Africa (ACSA) requested that Pragma undertake adetailed review of the passenger flow routes and profile characteristics in order to develop a sustainable advertising programme and pricing hierarchy for the airport. WHAT WE DID A passenger profiling and tracking survey to establish the key passenger segments at the airport, their financial standing and how they move through the airport Detailed audi

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