Hotter - Location Planning Model About the brand Hotter is the largest UK-based manufacturer and retailer of shoes, founded in 1959. It specialises in comfort shoes for a consumer over 50 years of age, which it sells successfully through a mail order business and over 70 own stores in the UK and internationally. Turnover was c.£96m in the year ending 2015 The Challenge/Task Hotter was experiencing a period of rapid growth in the mid-2000s, and was seeking investment to allow it to pursue further growth opportunities in new channels and markets. Gresham Private Equity was considering investing in the business and asked Pragma to support in the due diligence process. Pragmasubsequently advised Hotter on numerous strategic questions, most notably on retail roll out potential and location plan

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