Be At One - Vendor Due Diligence About the brand Founded 20 years ago, Be At One is the UK’s leading chain of cocktail bars, with reported sales of £39m to the year ending April 2017. It operates 33 sites across the country, grounded in its “mixing up memories” ethos. The brand’s relentless focus on service and quality is underpinned by significant investment in training, which is unparalleled in the on-trade market. The Challenge/Task This focus, combined with its well-executed guest engagement through fun, energetic promotions and marketing, has supported the successful roll-out of the estate. Be At One has 17 sites in London, with others located across citiesincluding Leeds, Manchester, Liverpool, Birmingham, Reading and Cardiff. What we did Pragma’s work focussed on providing a thorou

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