Case Study

Factory Dedicated to Primark Store Roll Out

Factory Dedicated to Primark Store Roll Out

Factory Dedicated to Primark Store Roll Out International Time Critical Logistics for POS Following a successful trial, Primark decided to roll out the Reflex graphic holder across their store portfolio. But to meet the demands of all their stores, across 11 countries, in the timeline presented drastic action was needed. The Reflex graphic holder is a patented product that attaches to the end of face-outs or prong arms to display promotional graphic cards. They come in a range of sizes and are either injection molded or fabricated from PETG. Primark had successfully trialed the 100mm x 100m injection molded Reflex and now were ready to place an order. DisplayMode received the detail of the order at the end of July 2016, with requested deliveries between August and October

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