Pets at Home boosts average order value with anchor link Case Study A/B Test + 23% increase in clicks on recommended products + 1.2% uplift in average order value (AOV) + 2.2% increase in items per transactions Pets at Home is the UK’s largest pet care business and provides pet owners with everything they need to be able to look after their pet – from food, toys and bedding, and grooming services, to first opinion veterinary care and world- class specialist veterinary hospitals. The Challenge Pets at Home found that its users were repeatedly missing product recommendations at the bottom of the product display page. After adding an item to their basket, many users missed the opportunity to view related products which led to low engagement with suggested product recommendatio

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