AB T asty Enables MoneySmart to Innovate at the Pace of Their Ideas Case Study Experimentation +12% CTA Clicks +40% Use of Filters MoneySmart Group is South East Asia’s leading personal finance portal, helping consumers compare loans, insurance, and credit cards. From everyday decisions like choosing the best credit card to big decisions like buying a home, MoneySmart shows their customers what’s out there, recommends what’s best for them and helps with the application process. AB Tasty accelerates experimentation Today, MoneySmart’s product team can get an experiment up and running - and see results - in under 24 hours. Someone has an idea to test a form length, button color or banner? No sweat! But it wasn’t always like this, as Vincent Paca, Engineering Manager at MoneySm

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