How Hanna Andersson is Experimenting its Way to Higher Lifetime Value Adored by parents around the world, Hanna Andersson offers a wide range of children’s clothing and matching pajamas for the entire family. Founded in Portland, OR by Gun Denhart in 1983 as a purely catalogue company, the brand has since successfully made the transition to online sales. Increasing Customer Lifetime Value “One of our challenges is marketing our toddler collection,” explains Morganne Hatfield, Marketing Analyst at Hanna Andersson. “We recently combined the kids line and the toddler line into one collection. But toddler is a key demographic - if we can get moms to discover and fall in love with Hanna Andersson clothing for their young children, chances are they’ll stay loyal customers as their k

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