How Dermalogica personalized its ecommerce experience to boost online conversions and average order value 0 MIN READ | PUBLISHED: DECEMBER 7, 2021 | HEALTH & BEAUTY INDUSTRY: BEAUTY PLATFORM: SHOPIFY Dermalogica is a professional-grade skin care brand, founded in 1986 by skin therapist Jane Wurwand. Challenge: Dermalogica needed to translate the tactile experience of shopping for premium skincare into the digital space, while ensuring their site was user- friendly for those used to the in-store experience. LEARN MORE Solution: A combination of Content Personalization, Dynamic Bundles, Personalized Recommendations, and Pop-ups. LEARN MORE Results: A 6.93% improvement in AOV since all three Nosto-powered campaigns were implemented. LEARN MORE About Dermalogica Dermalogica is a professional-

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