www.abtasty.com — contact@abtasty.com The e-commerce team at Clarins is a true “testing lab”, managing their 5 websites (Germany, Spain, Ireland, Benelux, and Portugal) and helping the other nearby countries to grow their e-commerce business. The goal of this ‘incubator’ is to create an internal community of experimenters to help share testing best practices. This approach paid off with the creation of the ‘Wheel of Fortune’, a gamification concept launched on Singles Day, November 11, 2020. While testing using AB Tasty was initiated by the International Content team, Clarins decided in 2020 to not only extend its partnership with AB Tasty to include a commercial component, but also to expand to the regional and local level. The tool that the EMEA teams were using previously w

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