Pest Control Goal One of the nation’s leading pest control brands selected UpSnap for a mobile campaign to target homeowners seeking pest control services. Details While the client had run mobile advertising in the past, it needed to improve campaign performance. UpSnap tested multiple distribution partners for optimal ROI, provided development services for advertising banners and click-to-call pages, and developed an interactive voice response system to confirm new client calls. Results The campaign developed a high volume of quality calls: Nearly 80% of callers were homeowners 74% are more than 35 years of age Caller pool overall skewed slightly male Nearly 40% of callers had an annual income over $100,000 The success of the campaign led the client to renew the program and triple its mon

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