A VueCommerce Case Study: Personalization solutions for the rental & resale industry The retail industry has spent a significant portion of the last decade recalibrating itself. It has been keeping pace with the many changes that were upending established practices within the industry—from the rise of e-commerce to the resurgence of brick-and-mortar stores; from traditional forms of shopping to more experiential retail. But a more significant macro shift is also happening that is shaping the state of the retail industry— the growth of the secondhand resale market. The story of the resale market is at its core a narrative of how Millennials and Gen Z will be shaping the retail industry in the coming decade. McKinsey pegs the spending power of these two groups at $350B in the US alone

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