Personalization for India’s Luxury Fashion Industry: A VueCommerce impact studyOnline multi-brand luxury fashion retailers have been seeing steady success both within India and from shoppers outside who want the Indian luxury experience. Marketplace A expanded from a pure eCommerce platform to multiple offline stores. It currently houses over 500 of the top luxury fashion designers, and is projected to expand both internationally and within India. Their customers are primarily online and across geographies. Marketplace B is rapidly expanding across cities within India, and, with region specific store merchandising. They have a high volume of offline sales. The market that they serve currently is expected to grow over 6.6% annually. The customers’ vision is to create a platform for

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