Delivering personalization for circular fashion industry: A VueCommerce impact study According to a study by Brightedge, AI powered Individualization is the next big ecommerce trend. Gartner studies indicate that by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15 percent. What is personalization Image and data source: Capgemini info@madstreetden.com Personalization or Individualization in the ecommerce and retail industry is the ability to ? understand the needs and choices of individual customers ? communicate with them one on one and not visualize them as parts of a larger segment Segmentation IndividualizationAre you segmenting or personalizing? The technology retailers currently u

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