Improving shopper retention with personalized recommendations Impact Study Kapiva: A modern holistic ayurvedic brand info@madstreetden.com The Big Picture The global wellness industry has expanded by more than 6.4% in the last four years. Studies estimate the industry will reach approximately $5 trillion in 2021. India stands out as one of the success stories. The country has seen a dramatic growth in the last couple of years in this sector. The retail value of the health and wellness market in India amounted to approximately $8.4 billion in 2018. It is forecast to reach $16 billion by 2023 1 . Growth in this sector is reflective of two things: 1. An increase in awareness about health and wellness across multiple age groups and geographies. 2. Accessibility-—physical and digital—to

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