INTRODUCTION Adviso is an agency specializing in internet marketing. With more than 75 web experts on the team, Adviso has guided clients toward digital marketing success through rigorous strategic methodology and a results-based culture. As a leading authority in the online marketing field, Adviso employs technology, data science, and advanced strategies to de - liver high performance for clients. THE CHALLENGE Prior to Datorama, the Adviso team spent a significant amount of time on manual reporting aggregation through spreadsheets. A typical campaign spanned most digital media touch points including search, display, paid social, native, video, and connected TV, and each specialist on the team had their own ad hoc reporting. This meant that in addition to time spent on rep

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