DWA is a global media and marketing agency specializing in helping B2B technology companies. Dedicated to bringing clarity to their clients’ marketing through advanced analysis of consumer behavior and data, they are on the front lines of marketing and technology, helping marketers make the most of their media investments. Working with the top marketing and ad tech partners in the industry, DWA collects and analyzes huge swaths of data for their clients. From this technology first perspective, DWA leadership realized the need for marketing intelligence to make their lives, and their clients lives, better. To support their needs, they chose to engage Datorama as a holistic marketing intelligence platform. How a Global Agency Leveraged Marketing Intelligence to Scale Their Busines

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