Pernod Ricard. 20 Dynamic and vibrant Milan: the city of industry, fashion, music, culture and cafes. In this cosmopolitan city (home to Expo 2015), rich in excitement, cultural effervescence, competitive and energetic spirit, one can feel the glamour of “modern times”. Reflecting on this city, in continuous evolution, we cannot fail to think of Amaro Ramazzotti, which, in perfect harmony with the lifestyle of the mythical Eighties, is still synonymous with a city “to be experienced”, characterised by an ambitious, enthusiastic cultural project. Precisely in those years, in cities through Italy, the use of the aperitif began to become popular (the “fashion” of the aperitif dates back to the distant 1860), thanks to the socialising environment of the cafes, parti

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