SEARCHING FOR A MORE COST-EFFICIENT RETARGETING STRATEGY A finance institution was looking for a more cost-effective way to advertise a new retirement savings plan. Their goal was increase plan sign-ups and awareness while reducing the prospecting CPA below $60 and the retargeting CPA below $30 — something they couldn’t accomplish with the same campaign running on their current DSP. When their CPA showed no signs of improvement, they turned to their agency, MediaDonuts, to find a new strategy. The solution? To simultaneously run the campaign on both The Trade Desk and the current DSP to determine which platform most effectively met — or exceeded — the CPA goal target, particularly when it came to retargeting performance. SUPERCHARGING PERFORMANCE WITH KOA RETARGETING MediaDon

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