How Vodafone Ran an Efficient Out-of-Home Campaign, in the Midst of Lockdown, With Adform
How Vodafone Ran an Efficient Out-of-Home Campaign, in the Midst of Lockdown, With Adform
1 PagesWhy Adform: Vodafone Turkey has had a long and fruitful relationship with Adform. As an existing DSP and Ad Server client, they wanted to explore the potential of Adform’s Programmatic DOOH, and integrate out-of-home channels with their omnichannel campaigns. Challenges: For their Supernet 4.5G campaign, Vodafone Turkey wanted to use Out-of-Home (OOH) advertising to maximize reach and increase brand awareness by ensuring the campaign was seen by the greatest number of people. Be- cause the campaign launch was during the Covid-19 pandemic, restrictions on movement were in place on week- ends and on weekdays between 9PM- 5AM. With less people out on the streets, and because traditional OOH can’t be optimized for maximum footfall, Vodafone needed to find a smarter way increase their reac
