The Kokai upgrade by The Trade Desk is a major enhancement to its programmatic advertising platform, focusing on audience-first buying, streamlined workflows, AI integration, and real-time insights. It enables advertisers to activate first-party data via “seeds,” measure campaign relevance, access premium inventory, and optimize using enhanced AI tools like Koa™. The platform simplifies decision-making with features like the Programmatic Table and real-time forecasting. New measurement tools, including TV Quality Index and Retail Sales Index, help link ad spend to business outcomes. Kokai empowers marketers to make smarter, faster, and more impactful media buying decisions

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