Pepperdine Business School Drives Powerful Results with Message Ads and Lead Gen Forms Location: Los Angeles, CA | No. of Employees: 350 | Industry: Higher Education “What worked really well for us was the Message Ad campaign. There was a real return on investment from the time we did it to the actual leads we got out of it.” Claudio Ludovisi Assistant Dean, Marketing Strategy and Corporate Relations, Pepperdine University, Graziado School of Business Challenge Solution • Pepperdine Graziadio Business School planned to utilize a new merit scholarship opportunity in the market to attract new students, but needed an avenue for getting that message across to the right potential candidates, quickly and effectively. • The business school faces a lengthy process in conver

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