Educated lead generation transforms volume and value for IEBS
Educated lead generation transforms volume and value for IEBS
2 PagesThe leading business school increased its flow of leads by 4x and their value by 67% when it combined personalised Message Ads with LinkedIn Lead Gen Forms. The Challenge • Support ambitious international growth targets for the school • Target relevant professionals with tailored messaging • Generate a strong pipeline of leads in Spain, Brazil, Colombia and Mexico • Increase the value of leads to ensure efficiency and ROI Why LinkedIn? • Unique targeting capabilities • International reach • Level of audience insights available • High standard of customer support The Solution • Full-funnel LinkedIn marketing strategy • Combination of Skills, Seniority and Industry targeting • Sponsored Content and Text Ads to build awareness • Personalised Message Ads with invitations to learn in-d
