Its three-stage model delivered against all campaign targets while maintaining brand presence at a competitive point in the industry’s calendar. Seite 1 von 2 The Challenge: The Solution: Schneider Electric’s strategy was built around a three-stage model – before, during and after the event. • Before the event: Sponsored Content to build awareness and Message Ads to drive registrations • During the event: Live updates from Schneider Electric’s trade show stand to build awareness, and Sponsored Content driving leads through an event-specific White Paper • After the event: Message Ads generating leads through in-depth content on the Internet of Things (IoT) • Throughout, Schneider Electric used LinkedIn Lead Gen Forms to translate engagement into high-quality leads Results: W

Join for free to read