717 Seville Road | Wadsworth, Ohio 44282 | 800.243.6640 | Rohrer.com Background Pentel goes for the gold in their Limited Edition Brush Pen “Go for the gold!” “Gold standard” “Pure gold” “Pot of gold” “Dripping with gold” are all popular sayings that reflect how we perceive gold. We use it to convey achievement, wealth and value in our everyday lives. Even the semblance of gold, with all of its eye-popping sparkle makes us take notice. So, when the Foil Stamping and Embossing Association (FSEA) conducted an independent study on how foil-enhanced packaging affects consumer behavior, manufacturers and retailers took notice. Foil-embellished packaging rated better than 80% over non-foiled products in general appeal, quality, value, and brand awareness. This translated i

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