717 Seville Road | Wadsworth, Ohio 44282 | 800.243.6640 | Rohrer.com Case Study: CE Tools ‘Out-of-the-Box’ Design and Collaboration Double Sales for CE Tools “ Everyone respected each other’s ideas and skill sets. This is so important when designing something new.” DAN LEMCKE President/CEO, CE Tools Market Segment: Hardware & Specialty Format: Trifold Clamshell Materials: 15mil PVC Clamshell, 14pt Die cut insert 4CP Specifications: Situation: Innovative Product Seeking Unique Packaging Being a newcomer to the hardware market, CE Tools had formidable competition to face. How do you stand out from the major players with a common tool, such as a chalk line? First, you re-invent the tool itself, to make it the world’s first of its kind with a self-releasing

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