717 Seville Road | Wadsworth, Ohio 44282 | 800.243.6640 | Rohrer.com Case Study: Pen & Pad Rohrer Becomes its Own Best Customer...with its Best Promotional Package Market Segment: Marketing Promo Format: Folding Carton, ezComboTM Tray and Belly band Materials: 15mil PVC Folding Carton, 14pt SBS Belly band, 15mil RPET Tray Specifications: Background Patti McElligott, Senior Emerging Business Account Manager at Rohrer became one of its own customers. She needed to create a promotional ‘pen and pad’ giveaway package encased in a folding carton to highlight Rohrer’s unique production capabilities. Like any other customer, Patti had to work within budget, branding, timeline and approval parameters while collaborating with disparate design teams, engineers and

Join for free to read